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About Appsierra Group

A product company that also runs delivery.

Appsierra Group builds and runs thirteen SaaS products across recruitment, HR, sales and marketing. The portfolio is not a side business: it is how our engineering arm sources, scores and validates every engineer before a client sees a profile. We hold client delivery to the same standard we hold those products to.

What we believe

Four positions, held in practice.

These are not values on a wall. Each one shows up as something you can check in a contract or a release.

01
Agents do the volume, people carry the risk

Agents generate, test and refactor at machine speed. A named senior engineer signs off on the result, because accountability cannot be delegated to a model.

02
Quality should be measurable

We built our own evaluation platform so quality arrives as a score per release rather than a line in a status report.

03
Scale follows evidence

Every relationship begins with a paid pilot tied to one metric. If it does not land, you have spent very little finding out.

04
No lock-in

Documentation, runbooks, IP and, in a capability centre, the team itself all transfer to you. Clients stay because the work is good, not because leaving is difficult.

Our leadership

The minds behind the momentum.

Seasoned operators across engineering, finance, operations and growth — leading from the front, with skin in the game. Between them: eleven years building this group, and more than ninety years of operating experience before it.

Arpit Singhal, Founder & CEO, Appsierra Group
Arpit Singhal
Founder & CEO
14+
years in software

An energetic, internationally-minded leader across product development, engineering, QA, finance and marketing. Arpit’s edge is halving software-development cost without compromising quality — which is why the group builds its own products rather than reselling anyone else’s.

Product Engineering QA Finance Marketing
Vanya Goel, Chief Operating Officer, Appsierra Group
Vanya Goel
Chief Operating Officer
10+
years in operations

Over a ten-year journey Vanya has excelled across operations, brand, marketing and people. Her commitment ensures every facet of the company runs seamlessly, holding the bar at perfection rather than at adequate.

Operations Brand Marketing People
Vijay Singhal, Managing Partner, Appsierra Group
Vijay Singhal
Managing Partner
35+
years in banking

A seasoned banking and administration professional with deep experience in financial management, risk, operations and customer service — a proven catalyst for profitable growth, and the reason the group runs three P&Ls rather than one blended account.

Financial management Risk Operations
Lorant Szabo, Technical Advisor, Appsierra Group
Lorant Szabo
Technical Advisor
N. America
card payments

A strategic leader in financial services with deep expertise in the card-payments ecosystem, and a track record of driving revenue and leading teams at major North American institutions.

Payments Financial services Revenue
Sam Kiran, Managing Partner, Appsierra Group
Sam Kiran
Managing Partner
22+
years in consulting

A driven professional across marketing, software development and IT consulting. As managing partner, Sam helps clients shape their growth roadmap and unlock value — usually before a contract exists.

Marketing Software development IT consulting
Amit Dixit, Managing Partner, Appsierra Group
Amit Dixit
Managing Partner
10+
years in pre-sales

Amit leads a team delivering software solutions worldwide, with a decade in pre-sales and business development across IoT, analytics, AI/ML, ERP, Salesforce and ServiceNow.

IoT Analytics AI/ML ERP Salesforce ServiceNow
Eleven years, three P&Ls

That is who we are and who runs it. What we would actually do for you is a shorter conversation than the rest of this page.

Book a call →See the work
The group at a glance

Three companies, thirteen products, one delivery organisation.

One security posture, one delivery bench and one accountable group behind all of it.

ProductWhat it doesStatus
AI-powered applicant tracking and interviews
Live
HR, onboarding and compliance
Live
Vendor and contingent workforce management
Live
AI and proctored interviews
Live
Offers and contracts signed in-flow
Live
AI sourcing and career intelligence, three sides
Live
Multi-channel sales outreach
Live
Gamified professional network
Live
Social publishing across 18 networks
Live
Autopilot SEO, GEO and inbound growth
Live
Get paid to promote brands you love
Live
Eval platform
Internal AI evaluation and release gating
Internal
Certifications and compliance

Procurement asks the same questions, so the answers are here.

ISO 27001

Information security, audited annually

ISO 9001

Quality management system

CMMI

Assessed delivery maturity

QCI certified

Quality Council of India

AI governance

ISO 42001-aligned, NIST AI RMF mapped

Data protection

GDPR and India DPDP-aligned handling

The full pack goes out the same day you ask. See the security ledger →
Working with us

Clients start with a paid pilot.

Engineers join through the same evaluation platform our clients rely on, with no referral needed.

Appsierra Group
Group
India, global overlap
Delivery centres
~7 days
Typical start
Paid pilot
First commitment
Tell us what is breaking. A senior lead will answer.

No sales script and no obligation — a scoped plan, an honest cost range, and a straight answer on whether we are the right fit.

Start a risk-free pilot →