Run the affiliate programme, and pay it out.
Afflio is two products facing each other: a brand runs an affiliate programme — links, codes, commission rules, applications, fraud checks and payouts — and a creator finds programmes to join. The money side is the part most tools leave to a spreadsheet.
RazorpayX bank, RazorpayX UPI, PayPal by email, and manual for anything paid off-platform.
The default on a new campaign, configurable from one day to a year.
The rate on the "Default program" every workspace is created with.
INR, USD, EUR, GBP and AED, chosen when the workspace is created.
What Afflio is
Afflio is a multi-tenant affiliate and partner platform. A brand creates a workspace, and the workspace arrives with a default programme already set at ten per cent so no link is ever priced by a silent fallback. From there: tracked links at /r/, promo codes for cookieless attribution, commission rules that can be flat, percentage, tiered or recurring, and per-country or per-SKU rate overrides on top.
Attribution is honest about its own limits. Clicks are recorded server-side at the redirect, where nothing can block them; signups and sales are counted accurately only through a server-to-server call or a payment-gateway webhook, and the documentation says outright that any cookie-only path is lossy. The client SDK dual-writes to a first-party cookie and to localStorage, because Safari caps a JavaScript-set cookie at seven days and a 30-day window would otherwise quietly be a seven-day window.
The payout side is where a programme usually breaks. Commissions move through pending, approved, paid and reversed, and a refund after payout nets a proportional clawback against future payouts rather than clawing back money already sent. Payouts are gated on a collected tax form — W-9 for a US person, W-8BEN for everyone else — and on the workspace's own minimum threshold.
What it does
The programme mechanics, the anti-fraud work and the money movement are one system, which is what makes a partner programme auditable rather than reconstructable.
Links, codes and campaigns
Every partner gets a tracked link, and promo codes cover the cases where a cookie will never survive. Campaigns carry the commission rule, the attribution mode and the cookie window, with geo and SKU overrides layered on top — SKU wins where both apply.
Three ways to report a sale
A no-code payment-gateway webhook from Razorpay, PayPal or Stripe; one line of HTML for the client SDK; or a server-to-server call with an idempotency key for mobile and back-end integrations. The last is the accurate one, and the docs say so.
The commission lifecycle
Pending, approved, paid, reversed or void, with bulk approval. A refund on a commission already paid accrues clawback debt netted from the partner's next payout; a refund on an unpaid one is simply reduced in place.
Applications and partner management
Build your own application question set, publish a public apply form, review and bulk-decide. Group partners, build conditional saved segments, and run a creative library where a partner's own uploads need approval before they go live.
Payout gates
A tax form is collected before money moves — W-9 or W-8BEN, decided by the partner's declared country — and a workspace-level minimum threshold stops a run of one-rupee transfers. Fraud flags and an on-demand scan sit before the approval step.
Sub-affiliate networks
A partner can be marked an agency that recruits and manages its own roster, with those commissions booking to the agency on a separate ledger. It is off by default, because sub-affiliates consume the brand's partner headcount.
How it runs
The brand-side setup, in the six steps the product's own help centre uses.
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Create the workspace
Sign up with a work email and pick the base currency — INR, USD, EUR, GBP or AED. A "Default program" is created at ten per cent immediately, so nothing can be tracked at an undefined rate.
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Set the commission
Edit the default programme or create a campaign: flat, percentage, tiered or recurring, with a month cap on recurring. Choose last-click or first-click attribution and the cookie window, then add geo or SKU overrides if you need them.
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Install tracking
Pick one of three paths — the no-code gateway webhook, the one-line SDK script tag, or server-to-server. The SDK auto-captures the referral parameters, writes to the registrable parent domain so subdomains work, and mirrors to localStorage.
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Invite partners
Invite by email, with the referral code derived automatically, or publish the public apply form and review who comes in. Partners work through their own onboarding: payout method, install, first link, first click, first commission.
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Approve and pay
Bulk-approve commissions, check the tax form is in place, then pay through RazorpayX or PayPal, or record an off-platform payment as manual. Clawback debt from refunds is netted automatically at this step.
Who it is for
Afflio has two front doors, and the same workspace serves both sides of the relationship.
Brands running a partner programme
Founders, growth leads and ecommerce teams who need attribution they can defend and payouts they can reconcile — particularly where refunds are common enough that clawback is a real accounting problem.
Creators and affiliates
People who promote for commission and want to see the click, the conversion and the payout in one place, with a payout method they can actually receive money on.
Agencies managing a roster
Partners who recruit and manage sub-affiliates, with commissions booking up to the agency on its own ledger rather than being reconciled by hand.
What it does not do
Afflio's marketing is ahead of its code in one place, and the shipped list is what appears above. These are the rest.
- There is no generic global bank-transfer rail. Bank and UPI payouts run through RazorpayX and are India-specific; PayPal covers the rest of the world by email; anything else is recorded as manual, which means you moved the money, not Afflio.
- Attribution is last-click or first-click only. Linear, position-based and time-decay models, and view-through impression tracking, are scoped but not built — so they are not offered.
- No SAML single sign-on. Google OAuth ships today; Okta, Azure AD and the rest are out of scope for this version.
- No native mobile app for affiliates and no mobile deep-link attribution. The affiliate portal is responsive on the web, which is the honest current state.
- One workspace is one programme with one brand theme — a brand cannot run several separately branded programmes from a single account. If the campaign itself is what you need run, that is a service: Influencer marketing →
Answers
Can I pay affiliates outside India?
Yes, through PayPal, which pays to an email address anywhere it operates. Bank and UPI transfers run on RazorpayX and are India-only, and any other route is recorded as a manual payout — Afflio logs it, but does not move the money.
How do I know sales are not being undercounted?
Clicks are recorded server-side at the redirect, so nothing on the visitor's machine can block them. Sales are exact when they arrive by gateway webhook or a server-to-server call with an idempotency key; a cookie-only integration is lossy, and the documentation says so rather than implying otherwise.
What happens when a customer refunds after the affiliate was paid?
The refund creates proportional clawback debt that is netted from that partner's future payouts. A commission that has not been paid yet is simply reduced in place, so nothing has to be recovered after the fact.
Do you support recurring commissions on subscriptions?
Yes. A commission rule can be set to recurring with a rate and a cap in months, so a partner keeps earning while the customer they brought stays subscribed.
Is it free for creators?
Joining and applying to programmes is free for partners — Afflio is paid for by the brand running the programme, and its subscription billing only ever charges the workspace owner.
Why do you need a tax form before paying me?
Payouts are gated on a W-9 for a US person or a W-8BEN for everyone else, decided by the country on your profile. It is collected once and stored in-app, and payouts release as soon as it is on file and you are over the workspace minimum.
Two ways to start
Talk to the group and a senior lead scopes it in writing, or go straight to the product's own site and look at it yourself. Neither route commits you to the other.
Name the number you need to hit. A senior lead replies within one business day and a costed plan follows within three working days.
Afflio's own page: how a brand sets a programme up, what a creator sees, and the signup for both sides of the marketplace.
Related
Everything the group sells around Afflio — the company that delivers it, the nearest siblings, and the full list.