Nothing is designed until the positioning brief is signed off. Who the brand is for, the one feeling it should provoke, and what it must never look like — settled first, because otherwise every review becomes a debate about taste.
Audit and discovery, positioning strategy, identity system, application to revenue assets, then handoff and enablement.
Responsive logo variations designed to hold at favicon size and at poster scale in the same system.
On Gigde's own site, independently audited — accessibility guidance in the palette is applied, not aspirational.
Living guidelines, organised sources and editable templates, so your team can produce on-brand work unaided.
The engagement starts with a brand audit: category, competitors, customers and every existing asset — logo, colour, typeface, template and deck — to establish what is working, what is inconsistent and what is actively costing you. From that comes a positioning and creative strategy brief, signed off before a single pixel moves.
The identity is built as a connected system rather than a logo with attachments. Responsive logo variations that work at a 16-pixel favicon and on a billboard in the same system, a full colour palette with usage and accessibility guidance, a typographic hierarchy with grid and spacing, photography and illustration direction, motion principles, and tone-of-voice notes that keep the writing consistent with the visuals.
Then it is applied to the assets that make money — landing pages, ad and social creative, pitch decks, sales collateral — and handed over so the dependency ends: a living brand guideline, organised source files, editable templates, and a walkthrough for your marketers and designers. Where the answer is a refresh rather than a rebrand, the recommendation is the smallest change that closes the gap.
What is produced, and what you keep.
Category, competitors, customers and every existing asset reviewed — what is working, what is inconsistent, and where drift across freelancers has produced five versions of the same brand.
Who the brand is for, the one feeling it should provoke, and what it must never look like — signed off before design begins, which is what turns later reviews into decisions rather than opinions.
A logo with responsive variations, type, colour, grid and spacing, photography and illustration direction, and motion principles — specified so a 16-pixel favicon and a billboard come from the same rules.
A full palette with usage rules and contrast guidance, so the brand is legible to everyone and the design system does not have to be re-litigated the first time someone runs an accessibility audit.
Landing pages, ad and social creative, pitch decks and sales collateral — the places the brand actually meets a buyer, rather than a guideline document nobody opens.
A living brand guideline, organised source files, editable templates and an enablement walkthrough for your marketers and designers, so routine work stops needing an agency.
Five stages, gated rather than continuous.
The category, the competitors, the customers and every asset you already have — including the ones nobody remembers commissioning.
The brief that everything is judged against, signed off before design starts. This is also where a rebrand-versus-refresh recommendation is made and argued.
Logo, type, colour, grid, imagery direction and motion, built as one connected system with usage rules rather than as a set of files.
Landing pages, ads, social, decks and collateral, so the system is proven against real jobs before it is documented as finished.
Living guidelines, source files, templates and a walkthrough — the point at which your team can produce on-brand work without us.
Four moments when a brand system stops being optional.
The company has changed what it sells or who it sells to, and the identity still describes the previous business. This is the clearest case for a rebrand rather than a refresh.
Visuals that look dated next to competitors, or a team recreating the same asset from scratch every time because no template exists.
Conversion-focused landing pages and ad creative produced continuously, which requires a system rather than a series of one-off design requests.
An identity spread across too many freelancers, where every asset is nearly right and nothing matches. The audit usually finds more versions than anyone expected.
What design can and cannot do, stated plainly.
It changes what a visitor decides in the first seconds — whether this looks like a company worth trusting with money — and it changes how much of your team's time is spent recreating assets. Both are commercial effects, and only the second is easy to measure.
Far more than a logo: primary and responsive logo variations, a full colour palette with usage and accessibility guidance, a typographic hierarchy, grid and spacing rules, photography and illustration direction, motion principles, and tone-of-voice notes.
Rebrand when the business has outgrown its identity — a new market, a new buyer, a different proposition. Refresh when the strategy still holds and the execution has aged. We recommend the smallest change that closes the gap, and say when that is nothing.
By grounding every decision in the signed positioning brief — the audience, the category context and the job each asset has to do. A review then asks whether the work meets the brief, which is answerable, rather than whether people like it.
Yes, from landing pages to full marketing sites, plus the ad, social and deck creative that has to look like the same company. The system is proven against those assets before it is written down as finished.
A living brand guideline, organised source files, editable templates and a walkthrough for your team. The handoff is designed to end the dependency rather than to create one.
Talk to the group and a senior lead scopes it in writing, or go straight to the service's own site and look at it yourself. Neither route commits you to the other.
Name the number you need to hit. A senior lead replies within one business day and a costed plan follows within three working days.
Gigde's design page, with the five stages, the full brand-system inventory and the rebrand-versus-refresh test.
Everything the group sells around Graphic & brand design — the company that delivers it, the nearest siblings, and the full list.