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For investors

Eleven years. Three P&Ls. One cost base.

Three businesses on uncorrelated demand cycles, sharing one delivery bench and eight products they built themselves. We do not publish financials — everything material is shared under NDA.

The model

What we do, how we earn, and why it holds.

Read the four columns and you have the whole model — what each company sells, how it bills, and what stops a competitor doing the same.

Business
What it sells
How it earns
Why it holds
Appsierra
Digital engineering
AI & ML, quality engineering, cloud, DevOps and data — nine service lines, no products
Dedicated senior pods, billed monthly
Named engineers embed in the client team; enterprise accounts renew rather than churn
Gigde
AI growth company
SEO and GEO, content, paid, PR and influencer — nine services plus four products
Retainer against agreed targets, plus subscriptions
Runs the group’s own demand generation, so acquisition cost is internal rather than bought
Pitch N Hire
Hiring infrastructure
Four products on one candidate record, plus permanent, contract and executive search
Placement fees, contract margin, subscriptions
A ten-year applicant archive competitors cannot mine, and product usage that qualifies accounts before sales calls
The group
Independent P&Ls and independent clients, sharing one delivery bench. Engineering, marketing and hiring budgets move on different clocks, so when one demand cycle contracts the other two rarely contract with it — and a new service line launches against marginal cost rather than a new org.
And what de-risks it

Four structural reasons this is durable.

Three uncorrelated cycles 3 cycles

Independent P&Ls and clients, one shared delivery bench underneath all three.

One cost base, three P&Ls 1 base

A new service line launches against marginal cost rather than a new organisation.

Product as acquisition 8 products

Product usage acquires buyers at near-zero marginal cost, then hands qualified accounts to services.

Named concentration 5 logos

Swiggy, HCLTech, Stax Payments, Contentstack and Rocketium — logos that renew rather than churn.

Investor relations

Eleven years, three P&Ls on uncorrelated demand cycles and eight owned products. Materials are prepared, current and shared under NDA.

Request the brief →About the group
Diligence

Prepared, current, and shared under NDA.

We do not publish financials. Everything below exists today rather than being assembled after you ask — the list itself is the signal.

Document Granularity Notes
Audited P&L by company
Per entity
Three years, each of the three businesses separately
Revenue split by line
Monthly
Services, placement and subscription, tracked apart
Cohort retention and NRR
By vintage
Services and product cohorts reported separately
Product usage and conversion
All 13
Activation, paid conversion and engagement
Client concentration
Top 20
Contract terms, renewal dates and notice periods
Bench utilisation and margin
By pod
The shared cost base, broken down
Cap table and prior rounds
Current
Including option pool
Growth plan and use of funds
On request
Shared once an NDA is in place
Investor questions

Answered before you ask.

The questions we are asked first, answered from what this page already publishes. Where the answer is a figure we do not publish, it says so and names the document that carries it.

01 How does Appsierra Group make money? +

Three revenue lines, one per operating company. Appsierra sells digital engineering as dedicated senior pods, billed monthly. Gigde sells growth on a retainer against agreed targets, plus product subscriptions. Pitch N Hire earns placement fees, contract margin and subscriptions across eight products and its search services. Each company contracts independently, so a client can buy one line without the other two.

02 Are the three P&Ls genuinely independent? +

Yes — independent P&Ls and independent clients, sharing one delivery bench underneath all three. Engineering, marketing and hiring budgets move on different clocks, so when one demand cycle contracts the other two rarely contract with it. What is shared is the cost base, not the commercial relationship: each company contracts in its own name, and a client of one is not automatically a client of another.

03 What are your revenue, margin and growth figures? +

Shared under NDA. This site does not publish financials, and that is a deliberate position rather than an omission. What exists today, prepared rather than assembled after you ask: audited P&L per entity for three years, revenue split by line monthly, cohort retention and NRR by vintage, bench utilisation and margin by pod, and the cap table including the option pool.

04 What is the client concentration? +

Contract terms, renewal dates and notice periods for the top twenty clients sit in diligence, under NDA. What the site publishes is the shape rather than the percentage: five named enterprise logos — Swiggy, HCLTech, Stax Payments, Contentstack and Rocketium — described as logos that renew rather than churn. The concentration number itself is not published here, and we would rather say so than approximate it.

05 What is proprietary here — what does the group own rather than license? +

Eight products, built in-house rather than licensed, and a ten-year applicant archive at Pitch N Hire that competitors cannot mine. The products are also the acquisition channel: product usage acquires buyers at near-zero marginal cost, then hands qualified accounts to services. Gigde runs the group’s own demand generation, so acquisition cost is internal rather than bought.

06 What stops a competitor from doing the same? +

Four structural reasons, and none of them is a feature. Three uncorrelated demand cycles, with independent P&Ls and independent clients over one shared bench. One cost base, so a new service line launches against marginal cost rather than a new organisation. Eight owned products acquiring buyers at near-zero marginal cost. And product usage that qualifies accounts before sales ever calls.

07 What is available in diligence? +

Eight documents, prepared and current. Audited P&L per entity for three years; revenue split by line, monthly, with services, placement and subscription tracked apart; cohort retention and NRR by vintage; product usage and conversion across all eight products; client concentration for the top twenty with contract terms and notice periods; bench utilisation and margin by pod; the cap table and prior rounds including the option pool; and the growth plan and use of funds on request.

08 Is anything assembled only after an investor asks for it? +

No. The diligence list exists today rather than being assembled after you ask, and the page says so plainly — the list itself is meant to be read as the signal. A mutual NDA is signed first, on the group’s own E-Sign product, and the growth plan and use of funds are the one item shared on request rather than held ready.

09 How do I get the investor brief? +

Tell us who you are and what you invest in. A mutual NDA is signed on our own E-Sign product, and then you get a working session with the operators who run the three companies. What you get is a written plan rather than a pitch deck, and the reply comes within one business day.

10 How long has the group been operating? +

Eleven years, operating rather than pivoting. What that has produced is published as four numbers: three companies with independent P&Ls, eight products built in-house, twenty-five services on one shared delivery bench, and eleven years. Every financial figure behind those four is shared under NDA rather than on the page.

11 Are you raising, and what would the funds be used for? +

The growth plan and use of funds are shared on request, once an NDA is in place. That is the only thing this site says on the subject: no raise size, valuation or target is published here. Nothing on this page is an offer — the site is information, and a signed agreement governs anything that follows from it.

Request the investor brief.

Tell us who you are and what you invest in. A mutual NDA is signed on our own E-Sign, then you get a working session with the operators who run the three companies.

Request the brief →