Rank on Google. Get cited by AI.
SEO earns a ranked link on a results page. GEO earns a mention inside the answer an engine writes. They share a foundation, the win conditions differ, and a growing share of queries now end inside an answer with no click at all.
Separate user-agent blocks rather than a wildcard, so one engine's access is unambiguous under audit.
Crawl and GEO baseline, entity mapping, cluster build, on-page and schema, then authority and citation tracking.
Pew Research Center, across 68,879 searches in 2025 — and 88% of those summaries cite three or more sources.
Ahrefs, across 300,000 keywords, when an AI Overview is present above the result.
What SEO & GEO is
This is the flagship growth service: an engagement that builds topic authority, technical health and machine-readable structure so a brand wins classic rankings and becomes a source AI answer engines cite. It starts with a crawl, Search Console and log-file analysis mapping crawl waste, render issues, Core Web Vitals, indexation gaps and broken internal links — and a fix list prioritised by traffic and revenue impact rather than by severity score.
The part almost nobody else runs is the GEO baseline. Before any content is written, the same prompts your buyers type are run against ChatGPT, Perplexity, Gemini and AI Overviews, recording where you are cited, where a competitor is, and where you are simply invisible. Access is then verified the only way that works: fetching real pages with each crawler's real user-agent and asserting a 200, because a welcoming robots.txt is useless if the CDN challenges the bot.
Two facts set the stakes, both third-party. Pew Research found roughly 18% of Google searches generated an AI Overview across 68,879 searches, and that 88% of those summaries cite three or more sources. Ahrefs measured a 34.5% average CTR drop for the number-one result when an AI Overview is present, across 300,000 keywords. Ranking without being cited is increasingly the same as being invisible.
What it does
The technical foundation, the demand map and the citation work — run as one engagement because separating them is what makes each of them fail.
A crawl, index and GEO baseline audit
A full crawl plus Search Console and log-file analysis, mapping crawl waste, render issues, Core Web Vitals, indexation gaps and broken links — alongside a prompt-level GEO baseline showing who is cited today for the questions your buyers actually ask.
Keyword, question and entity mapping
Head terms, long tail and natural-language questions clustered by intent and topic, each cluster attached to a page and a conversion. Query fan-out is planned for: an AI engine decomposes one question into many, and the plan has to cover the decomposition.
Answer-first content structure
Pillar pages and supporting clusters written so the first sentence resolves the question, with self-contained claims, quotable figures and no orphan pronouns — because retrieval systems lift passages, not pages.
Schema and machine readability
FAQ, Article, Product and Organization markup, clean heading structure, defined entities and comparison tables — the format AI Overviews and Perplexity lift verbatim more often than prose.
Crawler access verified live
Real pages fetched with each crawler's real user-agent and asserted to return 200, which is the only way to catch an edge or CDN block. A "block AI scrapers" toggle at the CDN is the usual and silent culprit.
Rank and citation tracking
Keyword positions and AI Overview presence alongside share of voice across ChatGPT, Perplexity, Gemini, AI Mode and Copilot — reported monthly, plus an IndexNow submission on every deploy that reaches Bing, Yandex and Seznam.
How it runs
Gigde's own five stages, in order — and the order matters more here than in most services.
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Crawl, index and GEO baseline audit
What the crawler sees, what is indexed, what wastes budget, and what the answer engines currently say when asked your buyers' questions. Nothing is written before this exists.
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Keyword, question and entity mapping
Demand mapped by intent and clustered by topic, with each cluster tied to a page and to a conversion — not a keyword list ranked by volume.
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Topical cluster and answer-content build
Cornerstone pillars with supporting clusters, written answer-first, and the internal links that pass authority across the cluster rather than pooling it on a home page.
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On-page, schema and GEO optimisation
Structure, schema, entity definitions and passage-level formatting applied in one pass, so a page is optimised for the classic result and for citation at the same time.
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Authority, links and tracking
Off-site corroboration, then measurement: rankings, traffic, conversions, and how often each engine cites you — reviewed monthly, with a citation-gap workflow run on every prompt where a competitor won.
Who it is for
Four buyers, and each is losing a different kind of traffic.
Founders and heads of growth at B2B software companies
AI answer engines increasingly intercept exactly the how-to and comparison queries that used to drive trial traffic — so the funnel is being answered upstream of the site.
VPs of marketing carrying heavy paid dependence
Acquisition that stops the moment the budget pauses. The reason to build the compounding channel is that it keeps working when the spend does not.
Consultancy partners and principals
Referral-dependent growth with no predictable demand engine, in a category where authority is the product and thought leadership is the mechanism.
Marketplace and platform growth leads
Two-sided acquisition where programmatic page sets are the cheapest channel — and where the index gate on those pages is what keeps them from becoming a liability.
What it does not do
What this cannot do, stated as plainly as Gigde states it.
- We cannot guarantee a ranking, a citation, indexation or a traffic number. Anyone quoting you a guaranteed number one is either misunderstanding the system or misrepresenting it.
- On-page excellence makes you eligible to rank and citable by AI engines. It does not on its own out-rank an established competitor with far more domain authority — off-site corroboration is a different discipline. Digital PR →
- AI answers are personalised and non-deterministic. The same prompt can cite different sources for different people on different days, so GEO must be judged on repeated measurement across many prompts, never on a screenshot of one answer.
- Writing the content library at volume is a separate service. This one owns the demand map, the structure and the technical foundation. Content marketing & inbound →
- Local map-pack rankings are out of scope. The work competes on the organic and AI-answer surfaces, which is a different mechanism from a Google Business Profile.
Answers
What is the difference between SEO and GEO?
SEO earns a ranked link on a results page; GEO earns a mention inside the answer an AI engine writes. They share a technical foundation, but SEO wants position one and GEO wants to be the cited source — and a growing share of queries now end inside an answer with no click.
How long before we see results?
Foundational and technical wins land in the first few weeks. Compounding organic growth typically accelerates between months three and six as topic authority builds. Nobody can promise a specific position, and we do not.
How do you know an AI engine can even reach our site?
By fetching real pages with each crawler's real user-agent string and asserting a 200 — not by reading robots.txt. A permissive robots file is useless if the CDN challenges the bot, and a "block AI scrapers" toggle is the usual cause.
What is the biggest thing on-page work cannot fix?
Off-site authority. Backlinks, brand mentions, reviews and third-party credibility accrue over months and depend on the brand doing things worth citing. On-page work makes you eligible; it does not manufacture corroboration.
Which technical factors still matter most?
Crawlability and rendering first — a clean crawl path, server-rendered or pre-rendered content, sane internal linking, correct canonicals, no budget wasted on junk URLs. Then machine readability: structured data, a coherent entity model, and HTML that makes key passages trivial to extract.
Do programmatic pages risk a penalty?
They do if you index them indiscriminately. The page engine builds down to a threshold but only submits substantial pages: below it a page is noindex and follow — live, linked and converting, but excluded from the sitemap. That gate is the answer to scaled-content policy.
Two ways to start
Talk to the group and a senior lead scopes it in writing, or go straight to the service's own site and look at it yourself. Neither route commits you to the other.
Name the number you need to hit. A senior lead replies within one business day and a costed plan follows within three working days.
Gigde's own SEO and GEO page, with the five stages, the deliverable list and a free ROI calculator that needs no email address.
Related
Everything the group sells around SEO & GEO — the company that delivers it, the nearest siblings, and the full list.