The first deliverable is a decision about where not to be. A ranked channel plan naming two or three platforms to commit to beats a checklist that spreads a small team across six and does none of them properly.
Through Bloom, with per-network adaptation rather than the same caption pasted everywhere.
The cadence of this service: dead formats cut and winners funded fortnightly, not monthly.
A four-point decay curve per post rather than a single number the following morning.
Tied to what the audience cares about and what the brand can credibly say — the filter that makes a calendar keepable.
The engagement opens with a profile, competitor and conversation audit plus social listening, and produces a ranked channel plan: where to commit, where to skip. Then three to five content pillars tied to what the audience cares about and what the brand can credibly say, and a rolling calendar with hooks, formats and cadence mapped per platform a month ahead.
Production is batched so the calendar stays months ahead rather than being written the night before, and short-form video is scripted, edited and packaged for each platform's native feel — vertical, captioned, hook-first. Community management is daily: replies in comments and DMs, and joining the conversations that reach people who do not follow you yet, which is where most of the growth actually comes from.
The measurement rhythm is the distinctive part. Every two weeks the work is reviewed and dead formats are cut while winners get more budget, rather than a monthly report that arrives after the month it describes. Bloom, the group's own publishing product, runs the operational side — one composer to eighteen networks, per-network adaptation, a brand kit, a unified inbox, approval workflows, and engagement measured at one, six, twenty-four and seventy-two hours per post.
Strategy, production and community — with the strategy doing the unpopular work of ruling channels out.
Profiles, competitors and the conversations already happening about your category, producing a ranked plan of where to commit and where to skip. Being deliberately absent from a platform is a strategy; being thinly present on six is not.
Three to five pillars at the intersection of audience interest and brand credibility, then a rolling calendar with hooks, formats and cadence per platform, mapped a month ahead so nobody is inventing a post at nine in the evening.
Scripted, edited and packaged for each platform's native feel — vertical, captioned, hook-first — and produced in batches so the calendar stays months ahead of the publishing date.
Replies in comments and DMs, and participation in conversations that reach non-followers. Every major platform pushes short video into non-followers' feeds, which is why community work is a distribution lever rather than a courtesy.
One strong idea cut into platform-native versions — a talking-head becoming a Reel, a carousel, a thread and a Short — rather than one asset cross-posted identically and underperforming everywhere but its home platform.
Follower quality, engagement rate and traffic-to-pipeline, plus Bloom's four-point engagement curve per post and a unified inbox — so the fortnightly kill-or-scale decision is made on evidence.
Five stages, on a fortnightly loop rather than a monthly one.
Where your buyers actually are, what competitors are doing well, and what is already being said about your category — producing the ranked plan, including the platforms to skip.
Three to five content pillars and a rolling calendar mapped a month ahead, with cadence set to what can be sustained rather than to what looks ambitious in a deck.
Scripted, shot, edited and packaged in batches, per platform, so a bad week does not create a gap and the calendar stays ahead.
Published at platform-appropriate times through Bloom, with daily community management — replies, DMs, and joining conversations that reach beyond the existing following.
What worked, what died, what gets more budget. Dead formats are cut rather than defended, and the calendar for the next fortnight reflects the decision.
Four situations where an always-on channel is the right answer.
A calendar that is always slightly behind, and production capacity that never catches up. Batching is the structural fix rather than working harder.
Buyers check the social presence to see whether the company is real and active. An abandoned feed answers that question badly, and it is the cheapest thing on the list to fix.
Where growth is measured in engaged community rather than followers, and where daily presence in conversations is the actual product.
Creator-led and founder-led brands where the person is the channel, and the constraint is turning their time into a repeatable production process.
Four limits, including one most social agencies would rather not put in writing.
Two or three where your buyers already spend time and where you can sustain the cadence. The audit's most valuable output is usually the list of platforms to skip, because a thin presence on six is worse than a real one on two.
Because every major platform pushes it into the feeds of people who do not follow you, which makes it the only reliably distributed organic format. A post that only reaches existing followers is not growth.
By connecting attention to intent — lead magnets, a working link path, and community conversations that surface real buying signals. It is a poor last-click channel and a good assisted one, and it should be measured accordingly.
Reach can drop substantially overnight through no fault of the content, which is exactly why the plan concentrates on a small number of platforms and why an owned audience matters alongside a rented one.
You can, but expect to rebuild rather than resume. Dormant accounts lose distribution, and the recovery reliably takes longer than the pause. A reduced cadence is usually a better answer than a stop.
Bloom publishes to eighteen networks from one composer with per-network adaptation, so breadth is not the constraint. Which of those eighteen deserve your effort is the strategy question the audit answers.
Talk to the group and a senior lead scopes it in writing, or go straight to the service's own site and look at it yourself. Neither route commits you to the other.
Name the number you need to hit. A senior lead replies within one business day and a costed plan follows within three working days.
Gigde's social media page, with the channel-fit audit, the pillar model and the fortnightly review cadence set out in full.
Everything the group sells around Social media marketing — the company that delivers it, the nearest siblings, and the full list.